Asian Region of The International Lesbian, Gay, Bisexual, Trans and Intersex Association

Invitation to Bid: Development of ILGA Asia's new visual identity

Invitation to Bid: Development of ILGA Asia's new visual identity

ILGA Asia is inviting designers and design firms to bid for the development of our new visual identity.

Deadline for submission: 26 June 2020 (23.59 ICT)
The deadline has been extended to this Friday (26th June, 2020)


General background

LGA Asia has been using the current logo since the beginning of our establishment. The black background represents the dark legal and social environment that LGBTI persons in Asia are living in. The rainbow band running in the middle stands for the emergence of the LGBTI community, slowly lighting up the darkness. The current logo was developed without clear branding guidelines, which made it difficult to adapt to different contexts and platforms.

In 2019, ILGA World launched their new visual identity depicting a united globe with all ILGA Regions on it, including ILGA Asia. A separate logo was also designed for each region, but adoption was subjected to consultation with memberships within the region. ILGA Asia presented the new logo proposed by ILGA World to members on two occasions: the Asian Caucus at ILGA World Conference in Wellington and the 8th ILGA Asia Conference in Seoul. In both events, the logo was not adopted.

At the 8th ILGA Asia Conference, members recommended the new board of ILGA Asia to come up with new designs for the logo to be presented at the next conference in 2021. Therefore, ILGA Asia is launching this call to invite interested consultants and design firms to bid for the service to develop our new visual identity.

If you are interested in submitting a bid in response to this invitation, please prepare your bid in accordance with the requirements and procedures as set out in this invitation and by the deadline. 

Please acknowledge receipt of this Invitation by sending an email to info@ilgaasia.org, indicating whether you intend to submit a bid or otherwise. Should you require further clarification, kindly communicate with us.

ILGA Asia looks forward to receiving your bid and thank you in advance for your interest in our procurement opportunities.

For more information like detailed instructions, requirements, evaluation criteria or expected concept, please download this document.


Instruction for bidding

Consultants or consulting firms interested in this invitation should send the following documents to info@ilgaasia.org with the subject “[Name] Submission of bidding: ILGA Asia’s Visual Identity”:

  • A proposal for a style guide for ILGA Asia – including a new logo, typefaces, colour palettes

  • Their possible applications (see Plan Outline for further details)

  • A description of the bidder’s vision for the new visual identity of ILGA

  • The bidder’s curriculum vitae

  • An online portfolio of the bidder’s most relevant design works

  • Financial proposal including the cost of professional services and production costs

For more inquiries regarding this call, please direct your email to info@ilgaasia.org with the subject “INQUIRY: ILGA Asia’s Visual Identity”. Both freelance designers and agencies are encouraged to apply. Please consider that we will not be in the position to offer any compensation for any of the work included in the bid that will not be selected.

The successful bidder (consultant) will be contacted by 21 July 2020. If you do not receive a reply by that deadline, it means that unfortunately your bid has not been selected.

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